Sustainable PropTech Solutions: Optimizing Data for Greater Asset Performance
It wasn’t that long ago when “growth” and “sustainability” were thought to be mutually exclusive — or that companies which implemented strategies to mitigate their carbon footprint did so at the expense of short- and long-term growth. Within the last decade, however, an increasing number of companies and industries have incorporated sustainability into their core business strategies. As the alarming consequences of climate change continue to grab headlines, many businesses are finding that their “green” initiatives are helping them reach new customers and enhance existing client relationships. Thus, by creating healthier workspaces, companies are likewise noting a marked improvement in productivity at all levels of their organization. In other words, sustainability is not only good for the environment but also good for the bottom line.
One of the easiest ways that companies can address their carbon footprint is through PropTech. Yes, we are absolutely biased on this point, but hear us out! If anything, the initial shutdown from COVID-19 brought into sharp focus our daily environmental impact when we saw pictures of deserted highways, vacant airports, and mixed-use developments. The pivot to remote work helped reduce our collective physical carbon footprint, lowered greenhouse gas emissions, and reduced our fossil fuel consumption.
At the same time, this pivot was made possible through technological tools and resources that organizations relied on to facilitate day-to-day operations. The last year brought about new trends in how emerging managers received capital allocations from investors. Often, the managers that engaged technology and utilized reporting that kept investors fully engaged in their investment’s exposure got a leg up over their competition.
For years, the PropTech space has been advancing creative sustainability solutions to help companies have a positive impact on the environment. From tenant engagement and experience to tracking occupied parking spaces and understanding HVAC efficiency, PropTech is propelling the built world forward while minimizing earthly impact. But more than that, these solutions also include developing technologies that allow businesses to optimize their existing real estate assets — and in this, our platform gives a competitive edge to property stakeholders in the CRE industry who are highly attuned to how buildings are designed, built, and managed.
While the transition back to the office begins — whether all at once, or on a hybrid basis — PropTech tools such as those developed by Dottid will continue to allow property owners and asset managers to save time and complete deals while minimizing their carbon footprint. Innovation that streamlines more data facilitates better, faster decision-making.
The data we collect gives property owners the transparency they need to address deal cycles, turn the dials on underperforming markets, and bring all transaction stakeholders to one virtual table as they seek to maximize the value of their assets.
PropTech, without a doubt, allows players in the CRE industry to be more resilient in times of uncertainty and to quickly adapt to unforeseen challenges. Knowing which electrical grid a warehouse is on matters. Knowing the roof warranty, sprinkler systems, and office space percentages (yes, Dottid collects that) gives decision-makers power through knowledge. Though no one knows what the future may hold, whether it's COVID-19 or SNOVID-21, PropTech’s impact on sustainability has been proven to promote growth and inspire change throughout the industry.
